Screen-printing is the most common form of apparel decoration, mainly due to its versatility and cost-effectiveness for large orders.
Screen-printing is useful for casual events, trade show giveaways and other situations where perceived value plays less of a factor. Logos can be large and fairly detailed, but you will want to avoid using artwork with several colors, due to the setup and run charges associated with screen-printing.
Because of the upfront configuration required, the cost of screen-printing is driven by the number of colors (and thus screens and runs through the printer) in your imprint. Dark-colored fabrics may require a flash layer before the actual imprint can be applied.
Whether you are ordering t-shirts for a tradeshow giveaway or looking for help with a new design for your booster club’s apparel, Rock Hill Screen Printing is here to help you make the best decision possible.
Benefits of Screen-Printing
Screen-printing has many advantages over other decoration methods, such as:
- Cost-Effectiveness: If you need to print a large number of shirts, screen-printing cannot be beat in terms of cost-per-unit.
- Capturing Fine Detail: While embroidery can handle some details, screen-printing can handle more intricate designs.
- Versatility: Embroidery is mostly limited to shirts and hats; screen-printing can be done on nearly any surface.
- Handling Large Designs: Imprint size is irrelevant with screen-printing, meaning that large designs can be done for the same price as smaller ones.
- Durability: While not as durable as embroidery, imprints made via screen-printing will last much longer than heat transfer.
The Screen-Printing Process
Screen-printing is a printing technique that uses a woven mesh to support an ink-blocking stencil. The attached stencil forms open areas of mesh that transfer ink or other printable materials which can be pressed through the mesh as a sharp-edged image onto a substrate. A roller or squeegee is moved across the screen stencil, forcing or pumping ink past the threads of the woven mesh in the open areas. Once the imprint has been finished, the garment is generally dried through a heat press.
Screen printing is also a stencil method of print making in which a design is imposed on a screen of silk or other fine mesh, with blank areas coated with an impermeable substance, and ink is forced through the mesh onto the printing surface. It is also known as silkscreen, seriography, and serigraph.
Screen-printing is perhaps the most versatile of the imprint methods in that it can be applied to a wide variety of fabrics and products.
Costs of Screen-Printing
With screen-printing, there is a setup and run charge associated with each color and location in your imprint. This is because each color requires the creation of an additional screen as well as an additional run through the screen-printer.
Run charges are generally based on three things: the number of shirts you are decorating, the number of colors in the artwork being printed and the number of locations to be imprinted. While there is some leeway here, you should expect to pay higher run charges if you are ordering a large number of shirts using a multi-colored imprint or want to decorate multiple areas of the garment.
Flash layers will also contribute to cost. Dark-colored shirts may require that the decorator create a white under-layer (known as a flash layer) before they can screen the colors in your imprint. In such situations, you would be charged for an additional color. Your Promotions Specialist will be able to provide further details in these cases.
Finally, screens are generally re-claimed after the job is done, to avoid additional setup and run charges please let our team know if you plan to reorder the same designs and your expected timeline.
When to Use Screen-Printing
There are some situations where screen-printing will be preferable to embroidery or any other type of decoration method. Some of these situations include:
- Casual Events: While embroidery has a higher perceived-value, screen-printed logos convey a certain relaxed attitude that may align more closely with the corporate culture at your company.
- Tradeshow Giveaways: If you’re planning to give away garments at events or tradeshows, then you should consider using screen-printed shirts as they are cheaper to produce than embroidered shirts.
- Customer Appreciation: Because screen-printing is so cost-effective, you should generally use screen-printing if planning on dispensing t-shirts for customer appreciation giveaways.
- Large-area imprints: Unlike embroidery, size has no bearing on the cost of screen-printing. If you have a large logo, you should opt for screen-printing to save on decoration costs.
- High-quantity orders: Because most of the cost is generated by the production of the screens required to imprint the garments, silk-screening is more cost-effective than embroidery for large orders.
- Finely-detailed logos: Screen-printing can offer more flexibility than embroidery when it comes to fine details in logos. Moreover, gradients and fades are much easier to achieve with screen-printing.
- Extremely small lettering: If your logo or design includes lettering under a quarter-inch tall, then you should opt for screen-printing or direct-to-garment printing.
When Not to Use Screen-Printing
While screen-printing offers a number of advantages over other imprint methods, there are some situations where it should be avoided, including the following:
- Small orders: You may find that it’s not cost-effective to screen-print a small number of shirts because of the setup and run costs associated with the printing process.
- Too many colors: While screen-printing can handle several colors, each color requires the creation of an additional screen and an additional run through the printer, which in turn can drive up the cost.
- Dark fabrics: Due to the printing process, certain colors do not show up well on dark-colored fabrics without the prior application of a flash layer, which creates additional cost.
- Ribbed fabrics: Porous and ribbed fabrics do not take screen-prints very well, so you should avoid using that decoration method if you are ordering golf or polo shirts.
What You Need to Know About Screen-Printing
Should you opt for screen-printing to decorate your apparel, make sure to bear the following things in mind:
- Order Size: Screen-printing is most cost-effective when used for larger orders. If you need to decorate just a few shirts, consider going with embroidery or heat transfer. These methods generally have lower setup costs.
- Number of Imprint Colors: Each color in your logo represents both another screen that the print house will have to make as well as another run through the screen-printer. If you have a logo with several colors, you may want to consider using a embroidery, heat transfer or direct-to-garment printing.
- Graphic Detail: While screen-printing can handle a greater level of detail than embroidery, it still has its limitations. If you have an intricate design, you may want to use heat transfer or direct-to-garment printing instead.
- Fabric Color: Dark-colored fabrics will require a flash layer, which means additional setup and run charges from our screen-printers.
- Order Frequency: Screen-printers generally recycle old screens after the job is complete, so if you anticipate reordering the same apparel later, let us know. We can request that the screen-printer save your screen, saving you future setup costs. Please remember that this is not a guarantee, and you will always be subject to setup costs when ordering screen-printed apparel.
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